THE NGOCC has called on corporate bodies to disassociate themselves with public figures involved in incidences of Gender Based Violence (GBV) as brand ambassadors of their products as they would be seen to be endorsing the scourge.
In an interview yesterday NGOCC executive director Engwase Mwale said that it was gratifying that that the Agricultural and Commercial Society of Zambia (ACSZ) had cancelled Congolese rumba legend Koffi Olomide’s music performance owing to his violent act against one of his dancers in Kenya. She has called on the corporate world to stop any other adverts featuring
Koffi until the matter was settled.
Ms Mwale said that the artist was not only a public figure but someone members of the society looked up to as a role model hence it was prudent for companies to halt adverts which feature the rumba icon until he was cleared of his alleged assault case.
“As a women movement we are happy with the move taken by the Agricultural Commercial Society of Zambia (ACSZ) to cancel the named artist performances.
We would like to go a step further by calling on corporate bodies not to align themselves with perpetrators of GBV as they would be seen to be endorsing the scourge instead we hope they can put a halt to such adverts until his case is cleared,” she said.
Meanwhile, State broadcaster ZNBC, public relations officer Mpunga Simukwai has refuted online reports that it has cancelled the ‘Ama Sip Sip’ advert saying that it was not its jurisdiction to do so as that decision would only be taken by the advertiser.
Ms Simukwai said that ZNBC did however receive instructions from (ACSZ) to stop running Mr Olomide’s scheduled music performance which were cancelled after the latter kicked one of his dancers at Jomo Kenyata Intenational Airport.
Efforts to get a comment from Trade Kings media manager James Songwe proved futile by press time.