THE first ever Experience Store in Zambia to counter the increasing sales of counterfeit and faulty smartphones on the Zambian market has been launched by Huawei to restore consumer confidence in mobile phones.
Huawei country device manager Li Mao said the store, located at Levy Park, will bridge the gap between consumers and products by allowing them to have customer care support and aftersales services for all company devices.
“We’re delighted to open our first ever Experience Store in Zambia. Huawei has emerged as the third largest smartphone brand in the world and opening this store is our way of bringing the brand closer to the people of Zambia,” he said.
Mr Li said consumers had been disadvantaged by counterfeit or defective products and Huawei wanted to demonstrate its focus on ‘‘delivering a service and product that was as dynamic as the preferences of our customers’’.
He said Huawei would ensure that the Experience Store was a place where the company demonstrated how technology could transform lives and businesses.
“The Experience Store demonstrates Huawei’s strategic investment in retail channel development, with approximately 15, 000 retail stores set to open in 2016 globally. In Zambia, the brand continues to grow, from a reliable and respected brand into an inspirational brand with a meaningful purpose,”
Mr Li said Huawei would be offering personalized services to customers including a toll free number for complimentary pick-up and drop-off of devices and a 48-hour repair turnaround time for select devices under warranty.
“Worldwide excellence in service experience today constitutes a major factor for our customers, and Zambia leads the way. We believe this can become a key brand differentiator, and that in times to come, customers will demand nothing but the very best – both in terms of quality of device and post-sales service levels. Our intention is to raise the industry bar and remain ahead of our competition by addressing this key need,” he said.
“The new store will also provide visitors with a chance to test-drive Huawei’s entire product line including the current Mate 8, Y6 Pro and P9 smartphone models,” he added.
Globally, Huawei is confident that it will ship more than 10 million P9 devices.
Zambian consumers have shown increasing interest in Huawei devices, as translated in Huawei’s impressive roll out of the flagship Mate 8 smartphone earlier this year followed by the Y6 Pro and G series with the P9 series also on the Zambian market.