THE First National Bank Zambia is constantly seeking better ways of meeting customers’ needs with a view to providing a superior customer experience. FNB acting head of retail Clive Mbula said in line with Government’s policy to reduce the use of cash in facilitating commercial transactions, First National Bank (FNB) Zambia launched the cashback rewards programme in November 2015 and became the first and only bank in Zambia that pays its customers for using their FNB debit cards. Mr Mbula disclosed that the bank recorded major successes in this one year with total rewards payout to its customers of over K5.2 million as at the end of October 2016 and an increase of over 30 percent in the number of accounts using e-channels over the period. He said the programme not only encouraged customers to adopt secure, convenient and innovative ways of making payments but also supported Government’s efforts in promoting more efficient transactional processing platforms away from cash. “We are the only bank in Zambia that pays customers for paying, and the Double Cashback Rewards promotion is our way of appreciating our customers for their positive response in supporting the initial rewards programme that we launched in November 2015. “And in celebrating the first anniversary of the rewards programme, the bank has launched the Double Cashback Rewards promotion where customers will now be rewarded with double the cashback amount for using their debit cards for swiping at point-of-sale terminals,” he said. He said the measure by the Bank of Zambia limiting the amount of money that could be withdrawn through cheques to K25, 000 was aimed at promoting the use of electronic payment methods. Mr Mbula said the launch of FNB Double Cashback Rewards promotion was therefore timely as it encouraged the adoption of e-channels as convenient and efficient platforms for making payments and other financial transactions. The bank launched the rewards programme that gives customers in its Smart, Gold and Platinum account categories cash back for using electronic channels and/or transactions. He said the programme was a new value added offering aimed at strengthening its existing value proposition in mid-to-high-end transactional account offerings for earners with monthly incomes above K1,500.